This listing was posted on Professional Diversity Network.
Database Marketing Campaign Activation, Senior Associate
Location:
Tampa, FL
Description:
Location Designation: Hybrid - 3 days per weekWhen you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture. Position Summary: A marketing automation professional who will enable the orchestration of targeted and unified campaigns through deep audience segmentation and cross-channel integrations. This role requires the ability to leverage the campaign ecosystem to developscalable and highly synchronizedcampaigns. The Client Activation Senior Associate will have a deep knowledge of how our customer data is organized and will apply it appropriately to achieve campaign goals. Responsibilities: Ensure that campaigns and associated deliverables are executed on-time and within the scope of the campaign requirements Assist in the definition of campaign requirements and objectives, involving all relevant stakeholders and ensuring technical feasibility Design and orchestrate workflows to create target audiences incorporating client segmentation and marketing test plans to supporta variety of strategiesTroubleshoot campaign discrepancies and/or steps that may have technical errors related to various integrationsEnsure that Q/A Testing is thorough and complete before activating campaigns. Seeks improvement in existing operational and technical processes to improve the efficiency of campaign activation programsWorks with campaign managers to define audience segmentation criteria and deploy highly targeted and effective marketing campaignsViewed as a technical expert on the Client Activation team, combines business insight and knowledge of available data with campaign execution and technical expertiseExcellent written and oral communication skillsare required, specifically when relating complex data concepts to strategicbusiness objectivesWill have a high degree of responsibility for resolving a full range of issues related to audience segmentation strategy Qualifications: Bachelor's Degree (Marketing, Operations, Information Systems) or equivalent combination of experience and training.5+ years database marketing experience preferred3+ years using Adobe Campaign or similar campaign management tool to activate marketing campaignsStrong relational database experience; proficiency in SQL requiredJavaScript experience is a plusAdvanced user in Access and Excel applications requiredSolid understanding of database marketing principles including client segmentation and test design preferredHas in-depth understanding of working with large customer databases for purposes of audience segmentation to supportmarketing effectiveness.Knowledgeable of email and digital marketing best practicesStrong interpersonaland communication skillsAbility to manage tight deadlines in a high paced and high-volume environment with a strong attention to detail and process orientation#LI-SA1 Salary range: $82,500-$115,500 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: NoClick here to learn more about our benefits . Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.#LI-SA1#LI-SA1PDN-9c0dc503-fcb5-46fa-b73d-182c140f2cb4
Company:
New York Life Insurance Company
Industry:
Other
Posted:
May 16 on Professional Diversity Network
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More About this Listing: Database Marketing Campaign Activation, Senior Associate
Database Marketing Campaign Activation, Senior Associate is a Advertising & Marketing Marketer Job at New York Life Insurance Company located in Tampa FL. Find other listings like Database Marketing Campaign Activation, Senior Associate by searching Oodle for Advertising & Marketing Marketer Jobs.
Database Marketing Campaign Activation, Senior Associate is a Advertising & Marketing Marketer Job at New York Life Insurance Company located in Tampa FL. Find other listings like Database Marketing Campaign Activation, Senior Associate by searching Oodle for Advertising & Marketing Marketer Jobs.